How do your leads currently join your studio? Do they have to make an appointment, do they do a trial class? Is there a consultation at your studio before they start or do you just sell them a membership and leave them to it?

When they join your studio, do they have a minimum term they must attend classes with you? How good a retention rate do you have?

Why this course?

If you struggle with retention or getting people through the doors to your studio in the first instance, or their first visit doesn't generate any income for you, then you need an intro offer...

When you have a systemised journey for your leads to come through that generates income, it takes the pressure off the sales call having to prove your studio's value.

With an intro offer you can invite your lead to come and try your studio out for a set period of time, or number of classes before commitment for a longer term with you.

When I first started out, new clients would just turn up to their preferred class regardless of experience and it was awful for both the instructor and the newbie. Imagine the anxiety that comes with attending a class for the first time for a lot of people.

As soon as I introduced an intro offer to my studio, it created a steady stream of people 'trying us out', they got to see what we did and how we operated first-hand and our conversion rate doubled, with clients signing up to 3 and 12 month commitments with us.

Inside the course, you'll discover: