Stop Guessing. Start Profiting

NEW INSTRUCTOR TOOLKIT

Just qualified as a Pilates instructor? Start strong with confidence.

The Pricing Toolkit

Most Pilates instructors set their prices by gut feel, copying competitors, or picking a number that “sounds right.” The problem? That’s the fastest way to undercharge, overwork, and run yourself into the ground.

A digital toolkit to help you plan, prep and teach your first classes — without the overwhelm.

GET YOUR COPY OF THE EBOOK HERE

Does this sound like you?

What's Inside:

“I don’t know what my break-even price is.”
“I’m worried I’m charging too little (or too much).”
“I can’t figure out how to make memberships profitable.”
“I’m guessing instead of knowing my numbers.”
“I feel like my business is running me instead of the other way around.”

Three simple calculators that instantly show you what to charge for classes, packs, and memberships — so you cover your costs, hit your profit target, and finally feel confident your business is sustainable.

Simple class planning templates
Pre-class checklists + weekly planners
Cue bank starter sheet
Reflection prompts to build your confidence
Real-world tips for teaching actual people
Printable & fillable worksheet pack included

Why You'll Love it:

This is everything they didn’t teach you on your course — the stuff you only figure out after your first few real classes.
Created especially for UK-based Pilates instructors, this toolkit helps you:
Feel prepared and confident walking into your first class
Stay organised between venues, clients, and schedules
Teach safely, effectively, and with your own personal style

This is for you.

What you'll get in the pack:

Pricing Calculator - plug in your costs and instantly see your break-even, recommended price, and how many attendees you need to profit.
Class Pack Calculator - play with different pack sizes and discounts to build a value ladder that sells itself.
Membership Calculator - test 4-weekly, monthly, annual, or termly options and see exactly what to charge (and how much you’ll profit) at a glance.
Built for Pilates (but works for yoga, barre, dance, or any small-group fitness).
No spreadsheets. No guesswork. Just clear, confident pricing in minutes.

Imagine never second-guessing your prices again. You know your minimum, your recommended, and your profit margin before you print a timetable. Your clients feel reassured, and you feel like a business owner, not just an instructor.

Who Created It

Emma Lovelock | The Wellness Business Lab

Studio owner. Teacher trainer. Business coach for wellness pros.

After running my own Pilates studio, I saw how many instructors and studio owners were struggling with pricing. Most either copied competitors or picked numbers that “felt right” — and ended up working harder for less money than they deserved. I built this toolkit to take away the guesswork. With clear, simple calculators for classes, packs, and memberships, you can set prices that cover your costs, hit your profit goals, and give you the confidence to grow your business sustainably.